In recent years, the global trade map for Scotch Whisky has changed. The Asia-Pacific region has overtaken the European Union as the largest buyer of exports, with a market now worth $7.5 billion.

Within this trend, China has established itself as a key destination, driven by growing demand for Premium Alcoholic Beverages and an increasingly sophisticated consumer. Imported Scotch whisky continues to occupy a privileged position, especially in its premium version and in sherry-aged references, which are highly valued in strategic centers such as Hong Kong, where taxes have been reduced to stimulate consumption.

At the same time, the local market has begun to experiment with productions inspired by traditional Scottish processes, creating a convergence between domestic and imported offerings. However, the appeal and prestige of Scotch whisky continue to set the standard in terms of quality, tradition, and authenticity.