The Indian tequila and mezcal market is already significant: it exceeds $20 million annually in imports and continues to grow in volume. But what is most interesting is something else: value is consistently growing faster than volume. This is a clear sign of real premiumization, not just increased consumption.

What does this mean for the business?:

◾ Profitable opportunity for those who understand the market.
The potential lies in capturing this increase in value: investing in understanding local preferences, offering premium ranges, and executing marketing and distribution well will make the difference. As Indian palates evolve, demand for these “exotic” categories will continue to increase.

◾ More bulk flow towards 2026 (if the trend continues).
With volume on the rise and value accelerating, bulk can gain weight as a way to scale supply with agility: it makes it easier to build a brand and portfolio in a market that is still in the expansion phase.

◾ With state administrative barriers, yes.
Operations are not easy, but that is precisely why early entry and local alliances can be an advantage when the market grows further.

In summary: tequila and mezcal in India are not a passing fad. It is a segment that is growing, moving upmarket, and generating margins, and it deserves to be on the radar of any agave operator.

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