The tequila and mezcal market is booming, fueled by key trends that are reshaping the spirits industry:
Premiumization & Authenticity: consumers are increasingly drawn to premium tequila and mezcal, valuing their artisanal production, superior quality, and deep-rooted mexican heritage.
Cocktail Culture: mixologists worldwide have elevated tequila and mezcal as essential ingredients in sophisticated cocktails, strengthening their presence in top bars and restaurants.
E-commerce Expansion: digital platforms have made premium brands more accessible, allowing consumers to explore and purchase exclusive selections from anywhere in the world.
Rising demand for sustainable & healthier options: mezcal is perceived as a more natural and lower-glycemic spirit, while tequila brands are increasingly adopting sustainable agave farming and eco-friendly packaging.
Surging global demand: while North America remains the top market, interest in tequila and mezcal is rapidly growing in Europe and Asia, driving mexican exports to record levels.
With authenticity, mixology, sustainability and digitalization leading the way, tequila and mezcal are cementing their place as powerhouses in the global spirits industry.
Source: https://www.mordorintelligence.com/es/industry-reports/mezcal-market